About us

JOYFUL, BRAZILIAN-INSPIRED BEAUTY Sunshine, self‑care, and a zest for life since 2015. Sol de Janeiro was born from a moment on the beaches of Rio, where women embody effortless confidence, and beauty is a way of being. From irresistible scents to deeply effective body care and more, our products are designed to make you feel good and shine bright, every day. Clean philosophy We carefully select each ingredient for maximum efficacy and have banned the use of over 100 cosmetic ingredients, while remaining at the forefront of developments in science and new standards to ensure human and environmental health and safety. We work with partners who support our commitment to sustainable sourcing and science-backed safe biomimetics.  Learn More- Clean philosophy Sustainability Sol de Janeiro Foundation Dive Into The World Of Sol de Janeiro Irresistible scents and deeply effective formulas that turn everyday routines into rituals of self-celebration. Our Story Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration. Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrance, and hair care is known for luscious textures, clinically proven formulations, and transportive fragrances. Beloved by multi-generational global consumers, Sol de Janeiro is available at premium international retailers as well as on its own website. Loving and celebrating our bodies brings joy, power and positivity—which makes the world a warmer and happier place. If you need inspiration to celebrate yourself, there’s an undeniable connection between Sol de Janeiro and confidence. It’s time to flaunt what makes you feel like you. LOVE IT. FLAUNT IT. YOU’VE GOT IT.